Although not a website I designed, I’ve been consulting the International Aeronauts League of Ballooning on how they might improve their website and reach more people.
Phase one was completed yesterday by eliminating the use of frames on the website. This alone should help spiders index the site more completely. Using frames can have a nasty effect on search engines. What if the search engine sends a visitor to one single frame of one of your “pages”? Chances are they will be very lost and unless they land on one of your navigation frames they will have no way to access the rest of your site.
Phase two will be to optimize the copy on each of the pages for their list of targeted keywords. Also inserting meta tags (for whatever it is still worth) and perhaps adding a few more pages of keyword targeted content.
Finally phase three will be a link gathering mission using my tool to find relevant sites to link to your website. (Which of course I just started with this blog post.)
